Bet Tracking & Analytics
Product Design, UI/UX, Art Direction
2026
Art Direction, Lead Designer
Project info
Scope
Design a comprehensive CS2 betting intelligence platform focused on helping serious bettors track performance, analyze trends, and make more informed decisions.
The platform combines bet tracking, match insights, odds comparison, and advanced analytics into a single product. Users can monitor their betting history, evaluate profitability across different markets, and explore detailed match data including teams, players, maps, and community predictions.
The goal was to move beyond simple pick-selling tools and instead create a data-driven environment where bettors could understand patterns in their behavior and approach betting more strategically.
Process
The project began with an initial concept centered around a basic bet tracking tool. Through multiple design explorations and product iterations, the scope evolved into a much broader betting intelligence platform.
I worked closely with the client to translate loosely defined ideas into a structured product experience. This included defining the platform architecture, designing core workflows, and establishing a scalable UI system.
Over the course of roughly three months, I designed the full product ecosystem including the betting dashboard, match intelligence pages, odds and market analysis tools, map veto simulator, community prediction features, and a supporting marketing website. A design system was also developed to ensure consistency across dashboards, analytics views, and interactive components.
Solution
The final product provides bettors with a centralized platform to track their bets, analyze performance, and explore detailed insights around CS2 matches.
Key features include a bet tracking dashboard with profit and loss analytics, match intelligence pages with team and player statistics, interactive map veto simulations, real-time odds comparisons across bookmakers, and community-driven prediction tools. These features work together to help users identify patterns in their betting behavior and uncover opportunities where the market may be mispriced.
The result is a data-heavy platform designed to support more disciplined, insight-driven betting decisions rather than relying purely on intuition or external tipsters.
Bet Tracking Dashboard
A centralized view of betting performance combining high-level analytics with a detailed bet log. Users can monitor PnL trends, evaluate win rates, and drill into individual bets to understand what strategies are working.
Match Discovery & Browsing
Browse upcoming and live matches through a structured interface that balances quick scanning with detailed context. Users can filter by tournaments and tiers, explore featured matchups, and access deeper insights such as team lineups and historical data without leaving the page.
Markets & Odds Intelligence
Compare odds across multiple sportsbooks, identify value opportunities, and track market movement in real time. Integrated AI insights highlight discrepancies between implied and fair odds to support more informed betting decisions.
Interactive Map Veto & Match Simulation
Simulate professional pick and ban flows with real-time probability updates. Users can explore how map selections impact match outcomes, with the system providing contextual insights and recommendations based on historical performance and map dynamics.
Player & Team Analysis
A deeper layer of match intelligence focused on player performance and team composition. Users can compare lineups, evaluate individual metrics, and review historical match data to uncover patterns that influence outcomes.
Live Match Intelligence
Track matches in real time with a unified view of gameplay, player performance, and betting-relevant insights. Users can follow live streams, analyze round-by-round momentum, monitor economy shifts, and understand how in-game events impact potential outcomes.
Community & Competitive Insights
A social layer that transforms betting into a shared experience. Users can view community predictions, compare confidence levels, and compete on leaderboards, adding transparency and long-term engagement to the platform.
Personalized Bet Tracking & Insights
A personalized layer that helps users understand their betting activity at both a granular and high-level view. Individual bet slips provide clear visibility into outcomes, wagers, and returns, while aggregated insights like “Year in Bets” summarize performance trends and highlight the most profitable strategies over time.
Product Showcase
A high-level marketing experience designed to communicate the product’s value clearly and drive conversion. The landing page brings together core features, social proof, pricing, and key differentiators into a cohesive narrative that guides users from discovery to subscription.
Outcome
ProPicks evolved from a lightweight bet tracking concept into a complete CS2 betting intelligence ecosystem spanning analytics, live match insights, odds comparison, prediction systems, and personalized tracking experiences.
The project involved designing a scalable interface system capable of supporting dense data views while maintaining clarity, speed, and usability across both desktop and mobile experiences.